I am not sure whether Mr Shatner is completely aware of the kitsch irony that makes this video such a delight, or if he completely believes in it as a move forward for progressive rock. Either way, in its own way, the new album surpasses the mania of his earlier classics.
Having said that, I think that Chris Morris is behind it. The video has the same classy production and over-statement of Big Ideas that characterise both Brass Eye and The Day Today. Apparently, William and his band - including members of Yes - are gigging the new album to find out whether audiences are crying out for a world tour.
By the look of him in the video, I am not sure William will manage a series of shows. The video does have some amazing moments (Shatner is obviously no longer using verbs to communicate, but has spent some time studying Lecoq mime - note the shifts of moods and movements to illustrate the grand ideas he throws about). I especially like it when he says 'logic' in a Spock voice.